Hi, I’m Jida — a Brand Designer at PepsiCo ( for Asia Pacific), formerly Senior Graphic Designer at VML/Wunderman Thompson.

I’m a Multidisciplinary Global Brand Designer and Creative Strategist with a passion for branding, design thinking, and conceptual storytelling.

With a background that blends global work and academic experience, I bring a cross-cultural perspective shaped by time in New York, Melbourne, Singapore, and Thailand.

Additionally, PepsiCo, I craft culturally relevant design solutions for diverse markets — including Vietnam, Korea, and beyond — balancing local nuance with global brand consistency.

I empathize >conceptualize > visualize, and design — transforming insights into impactful brand experiences.

— From local roots to global reach —

Design Isn’t Decoration. It’s Strategy

Where I Learn

  • Brand Designer — Managed briefs and led brand design development from design strategy to concept to execution for global brands including Pepsi, Mirinda, 7UP, Mountain Dew, and Lay’s.

  • Senior Graphic Designer — Led creative work for major brands including KFC, Singha Estate, HBO GO , Lotus’s, and Netflix, while contributing to multiple new business pitches with a strong 70% win rate.

  • Art director — Directed creative projects for Peacock TV (NBCUniversal), Got Milk?, Paradise Herbs, and Kasian.

  • Student – Master of Strategic Design & Management

  • Graphic Designer — Delivered design solutions for notable clients including P&G, BMW, K-bank, Diageo, Major Cineplex, and Tetra Pak.

  • Designer – worked with local brands like Milkcow, Dom Bagnato, New Era, Chez Mademoiselle

  • Sales Associate — Two years of experience for high-fashion brands, demonstrating excellence in sales and customer relationship building. Achieving top sales for two consecutive months.

  • Student – Bachelor of Design (Communication Design)

  • Student — Advance Diploma, Visual Communication