Peacock x 2021 Olympic
Strategy, Ad Campaign (OLV, AR, IG filter, Web UI)
Team : Alexa, Andrea, Caroline, Cristal, Eimibelle, Jida
















AR is a valuable assets to utilize as it brings Peacock village to life. AR also allow for consumer engagement and interaction with the brand. This will address peacock relatability as a brand

Throughout the exploration you’ll be consumer will be able to browse through the whole village and also able to navigate from resident lifestyle to each individual houses - in this case - The olympic house

A valuable way to drive and produce consumer interaction and an engagement with the brand. We see a lot of brand using IG filter to voice their identity and we think peacock should be one of those brand.


The banner will be design tailored to the site audiences

Touching on Peacock RTB we wanted to show you that PeacockTV is available for you throughout the day and night. Both LIVE and Steaming. Encourage consumer to watch the content they love anytime.
The slider at the bottom will be automatic, but once you start to drag or scroll on it the automate feature will stop.


Although the main goal of the landing page is to get consumer to sign up. We have an idea to add a little bit of Peacock brand characteristic ‘A natural-born entertainer’ on the website. A mini quiz so that the consumer can join the flock. The answer to the question will be tailor to them with Peacock shows suggestion for them to watch.
Obviously this is also a good way to collect raw data from the potential consumer.

